Michael Showalter

For me, Twitter works best as a way of taking pictures of being stuck in traffic on the Brooklyn Bridge. If people really want to read really funny quips about life, parenting, and pop culture, then by all means read Michael Ian Black's tweets.

Given the current state of publishing, I think it helps to have a brand name on the cover of your book. Comedians are proven commodities with built-in audiences. They may not have the writing chops of a Dave Eggers, but they're salacious and funny and self-reflective.