Alain de Botton

Where is instruction in relationships, in the management of career, in the raising of children, in the pursuit of friendship, in the wise approach to anxiety and death? All this sort of stuff I craved to learn about when I was a student and down to this day.

The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely in them - the visions of friendship, togetherness, repose, or whatever. And then consider what would actually help us find these qualities in our lives.

The arrogance that says analysing the relationship between reasons and causes is more important than writing a philosophy of shyness or sadness or friendship drives me nuts. I can't accept that.