The same way that I practiced the violin, the same way that I practiced my dance moves, I decided that I was going to practice being positive and practice loving myself.

European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion.

Negative freedom is freedom from - freedom from oppression, whether it's a colonial power or addiction to alcohol oppressing you. You need to be freed from negative freedom. Positive freedom is freedom for, freedom to be. And that's what's routinely ignored today.

It is as if my life were magically run by two electric currents: joyous positive and despairing negative - whichever is running at the moment dominates my life, floods it.

I influence people, hopefully on the positive side.

I've always been good at realising what went wrong and stuff, and I was always being able to look at the positives from it.

For me to go to America - which I find such a positive place - well, I took to it like a duck to water.

I've never gone into business to make money. Every Virgin product and service has been made into a reality to make a positive difference in people's lives. And by focusing on the happiness of our customers, we have been able to build a successful group of companies.

What is important is to have a positive intent right from the start, and positive intent doesn't always mean looking for the big shots. Positive intention when it comes to defending a ball or looking for a single.

There's a really positive side of being an introvert - you really pick up on things a lot more than your extroverted counterparts.