Florence Welch

The aesthetic came along the way, I think - just through experimenting, and going on tour, and trying stuff out on stage, having fun with it, and not taking it too seriously. If I had a ballgown at home, I'd wear it onstage. If I found something in a charity shop, I'd wear it. That's where it grew from - just wanting to play dress-up.

I made music with my friend, who we called Isabella Machine to which I was Florence Robot. When I was about an hour away from my first gig, I still didn't have a name, so I thought 'Okay, I'll be Florence Robot/Isa Machine', before realising that name was so long it'd drive me mad.

Music to me is so internal. It's physical and it's emotional. Whereas fashion is so much about the external that it's almost like a break. It's not inner turmoil. It's total escapism.